What’s in a Brand?We create with a “less is more” approach: light on copy, heavy on gut-punch. But our work also has dark wings! Through the relationships cultivated with some of the best niche and mainstream print publications in the world [and that Rolodex continuing to expand], our campaigns are gorgeous, far-reaching and affordable. But magazine ads are just the beginning with IM&D…
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Reeling Them InNielsen studies have shown that the most effective way to broaden a client's reach is by connecting online, print and video into one synergistic bundle. However, it seems many artists decide to either nix vidz altogether or DIY-it (very poorly and illegally by using uncleared photos, music and footage). On the flip-side, we've also watched them spend way too much on a decent (but not scene-stealing) video production. At IM&D, we not only specialize in cross-platform marketing, we produce national-level videos at local-level prices. We also create award-winning motion graphics, art-house trailers and killer sizzle reels...
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Outta Site!With the dawn of the Internet, anybody could have their own website. But it didn’t take long for a new Internet King – Web 2.0 – to usurp his simplistic father. The web transcended from “me” to “we,” from static to dynamic, from one-way to user-generated. Our species as a whole needs to feel part of communities and family units. So it is no surprise that Web 2.0 quickly evolved into The Splinternet – our current era. And now, this is the law of the land: Man (and woman) cannot live on website alone. Everything’s social and there’s a helluva lot of places to be. If you aren’t in touch with the public through various thriving social networks, you WILL fade away. Other Splinternet-savvy artists will take the place of their “out of touch” competitors and peers. It is crucial to eliminate the idea of simply needing a great site. Now, you must develop a dynamic web PRESENCE to thrive. And with IM&D’s help, it doesn’t need to be a 24-hour job for our clients to rock The Splinternet.
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